The music sector is one of the industries that houses the most number of personalities in need of direction on how to become a successful brand. Potential performing artistes are seeking knowledge on how to score hit songs and develop a marketable brand while indie labels are in pursuit of how to go about promoting unknown artistes into mega brands.
With all these in mind, Bond Ebigbo Stanley, the C.E.O of Grounded Promotions, with years of experience in managing some of the most successful artistes in Africa like Phyno and Runtown, authored his book titled “Grounded Ways To The Music Industry”. His experience in the music industry spans over a decade with diverse roles: artist manager, promoter, blogger, PR person, event manager, booking agent and road manager. He tapped into these experiences to write this book with a view to helping both the established and upcoming artiste and also to contribute positively to the fast-growing Nigerian music industry.
According to Bond, "with my wealth of experience in the music industry, I founded a mentorship class where I trained young people, including artiste managers, on how to become successful in the music industry”. I also created a Talent Search, GROUNDED TALENT SEARCH – geared at discovering and encouraging new/young talent in music and mentoring them". Indigenous hip-hop act B Shine Akabuike based in Enugu was the winner of the maiden edition in 2017.
According to Bond, "this book touches on developing your talent, branding yourself both online and offline, carving a niche for yourself and building a formidable fan base. It also sheds light on networking as an artist and building relationships within and outside the music industry". Grounded promotions have been a force in the artiste and music management business for a long time and Bond Stanley the founder and CEO is well versed in the music business so any artist, manager, entertainment practitioner, intending investor or label owner who gets a copy of this insightful book, reads and applies the principles outlined will benefit a lot from a well-experienced music executive.
This book “GROUNDED WAYS TO THE MUSIC INDUSTRY” isn’t just for upcoming artistes. It is for everyone and anyone who desires to make/have a career in the music industry either as a talent manager, curator of music or an artist. Even outside the music industry, the guidelines in this book can be applied anywhere and in any field.
Bond, a native of Nnewi LGA of Anambra State, Nigeria, was born and raised in Enugu, Enugu State. He moved to Lagos state where he lived most of his life and acquired all his knowledge in the music industry.
He currently resides in New Jersey United States of America.
You can connect and interact with Bond via his social media platforms
TWITTER/INSTAGRAM @bondgrounded
Link to purchase the book (available in hard copies and eBook)- CLICK HERE TO ORDER
